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Golden ghee served in traditional Indian brassware

PURITY FOR SURE

Purposefully
chosen.

Exceptional Indian provisions, selected with uncommon standards.

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INDIATHE INDIAN PANTRY01 / 01
01

THE HOUSE

A house devoted to discovering, selecting and presenting exceptional Indian provisions.

We look for what is worth keeping. The first chapter is ghee; the larger ambition is an enduring Indian pantry built with patience, provenance and a clear point of view.

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Traditional Indian brass vessel and ghee
Indian food prepared with traditional ingredients
Indian spices and ingredients arranged on a table

THE COLLECTION

The first selection.

Ghee is the opening expression of PFS. Each selection is given space to be understood, rather than placed in a crowded catalogue.

SELECTION
NO. 01
PURITY
FOR SURETRADITIONAL CHURNEDA2 DESI
COW GHEETHE INDIAN PANTRY
TRADITIONALLY CHURNED
FROM CURD

01 / THE OPENING SELECTION

A2 Desi Cow Ghee

Our first expression of the PFS pantry: traditionally churned ghee, made through a curd-to-butter process and selected for its character and craft.

500 ML / 1 L / 5 LTRADITIONAL CHURNINGINDIA
DISCOVER SELECTION 01 →
PURITY
FOR SURETRADITIONAL CHURNEDPURE GIR
COW GHEETHE INDIAN PANTRY

02 / SELECTION

Pure Gir Cow Ghee

A distinct selection for those who value the character of Gir cow ghee.

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FULL
MOON
PURITY
FOR SUREFULL MOON COLLECTIONPURNIMA
GHEELIMITED RELEASE

03 / FULL MOON COLLECTION

Purnima Ghee

A limited pre-order expression, prepared for a particular time and offered only when available.

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THE PFS STANDARD

Not everything
deserves the PFS name.

We choose what meets our standard of integrity and quality. The promise is not louder packaging; it is a more considered choice.

01

SELECTION

We look for what is worth keeping, not what simply fills a shelf.

02

CRAFT

Time-honoured methods, understood rather than romanticised.

03

PROVENANCE

Know where it begins, how it is made and who stands behind it.

04

STANDARD

Evidence before adjectives. Detail before noise.

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Traditional Indian brass cooking vessel in Pushkar

PROVENANCE

Know where
it begins.

For our traditional ghee selections, the story can be followed from milk to curd, churning, butter and ghee. The process belongs to the product; the explanation belongs here.

  1. 01Milk
  2. 02Curd
  3. 03Churning
  4. 04Butter
  5. 05Ghee
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BILONA / DESI COW GHEETHE PROCESS
01MILK
02CURD
03CHURNING
04BUTTER
05GHEE

THE HOUSE, IN TIME

A considered Indian pantry.

The architecture of PFS is being built for a wider house. Ghee is the beginning, not the boundary.

01GHEETHE OPENING COLLECTION02OILSFUTURE COLLECTION03SPICESFUTURE COLLECTION04HONEYFUTURE COLLECTION05DRY FRUITSFUTURE COLLECTION06TRADITIONAL FOODSFUTURE COLLECTION

THE JOURNAL

Thoughts. Traditions.
Ingredients.

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Traditional ghee in a brass vesselKNOWLEDGE

What is Bilona Ghee?

The process, the terminology and the questions worth asking.

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Indian spices and ingredientsORIGIN

The Indian Pantry

Ingredients, regions and the traditions behind what we keep at home.

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Indian food and traditional ingredientsPERSPECTIVE

What makes a provision worth choosing?

A considered view on provenance, quality and selection.

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FROM INDIA, FOR THE WORLD

Indian provisions
without borders.

Our long-term ambition is international: a contemporary Indian provisions house that can be discovered from any city, and eventually served wherever PFS can fulfil responsibly.

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PRIVATE CLIENTS

For private tables,
families & occasions.

Luxury food gifting, private households, corporate relationships, celebrations and selected international enquiries.

PFSTHE INDIAN
PANTRY
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A CONVERSATION

Begin with a
private enquiry.

For the collection, private clients, gifting, international enquiries or partnerships.

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